![]() ![]() Step 1: Establish Your Test Device in Xcode Organizer. Provisioning: Setting Up a Development Device. Building In-App Help with Mobile Web Frameworks. Providing Mobile Manuals with Text-based Help. Instructional Videos: The Double-Edged Sword. Planting Knowledge Seeds with On-Screen Tips. Preventing User Frustration with In-App Help. Preventing the Majority of One-Star Reviews. Step 5: Provide Access to the Purchased Content. Step 2: Fetch Available In-App Purchase Items. Step 1: Does the Consumer Allow In-App Purchase?. Configuring the Project for In-App Purchase. Configuring In-App Purchase in iTunes Connect. Allowing Users to Spend As Much Money As They Want. The Challenge of Changing User Perception. Supporting the Long Tail: Monetizing Continued Development. Loyalty Pays: Existing Users Make the Best Customers. Contemplating Sponsorships and Product Placement Deals. Knowledge Is Power: Tracking App Usage Through Analytics. Copying Your House Ad Image Files to the Project. Building the App’s Interface and UIView Hierarchy. Checking the iOS Device’s Network Connection. Adding Apple’s Reachability Class to the Project. Designing Your App for Displaying iAd Banners. Designing Two Versions: With and Without Ads. Mining Additional Revenue with Affiliate Programs. Securing Market Share: Give It Away Now and Up-Sell Later. Lite Versions of Productivity and Utility Apps. They Won’t Buy the Cow If the Milk Is Free. Can a Free Lite Version Really Boost Paid App Sales ?. Playing It Safe: Lite Version Restrictions. Strength in Numbers: Building Synergy with In-App Cross-Promotion. Tell a Friend with In-App E-mail and Social Networking. Encouraging User Reviews Within Your App. Beautiful Mock-ups in Illustrator and Photoshop. Double the Fun with Retina Display Screens. Getting Your Foot in the Door: First Impressions Are Everything. Filing a Provisional Patent Application Yourself. Filing Trademarks for App Icons and Logos. Developing an iOS App-Specific Game Plan. Determining Your Intellectual Property Strategy. Chapter 3: Protecting Your Intellectual Property. Building a Unique Identity for Your iOS App. Universal Applications from a Business Perspective. Taking Your Competition for a Test-Drive. Finding Inspiration in Your Competitors’ Customer Reviews. ![]() Tackling the New World of Mobile Marketing. Chapter 1: Seeing the Big Picture in a Crowded App Store Marketplace. ![]()
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